Cupertino Auto Repair

Mon - Fri: 8:00AM - 5:00PM

10100 Bubb Rd.
Cupertino, CA 95014

Call us: (408) 446-9727

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The “Gateway Benz” Targets a New Type of Mercedes Customer
Monday, December 23rd, 2013

Happy Holidays and Happy New Year!

For some, the $30,000 Mercedes-Benz CLA250 may be a car that has cheapened the luxury brand, but Mercedes sees it differently. This fuel-efficient car was designed for a younger crowd, who will, hopefully, grow into diehard Mercedes fans.
Younger purchasers aren’t just attracted to the relatively low price tag; the sleek, coupe-like car is equipped with a powerful, turbocharged four-cylinder engine. Autoweek reports that Mercedes sees the CLA becoming its number one conquest vehicle. Not only could its marketable design help compete with other luxury brands, like BMW and Audi, but the reduced price could attract consumers of traditional, midsize sedans, like Ford and Nissan.

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There’s Carbon in BMW’s Future
Wednesday, December 11th, 2013

German-car manufacturing giant BMW is thinking forward with the introduction of its new, carbon fiber i3.

Source: Automotive News
German-car manufacturing giant BMW is thinking forward with the introduction of its new, carbon fiber i3. It hit consumer markets on Nov. 16 in Germany and will enter showrooms across the United States in the beginning of 2014.
If you walk into the BMW factory in Washington State today, there are thousands of fine, white threads laced around an almost mile-long course. These strands are stretched, toasted and then singed black to create carbon fiber. This hair-thin material is light yet tougher than steel, enhancing both safety and vehicle longevity.

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California Is The Nation’s Automotive Trend-Setter
Tuesday, November 26th, 2013

California is a trend setter in automotive sales.

The automotive industry has seen a number of changes in the past decade. Among the most pronounced is the boom in safety-feature popularity.
Modern drivers, it seems, care just as much about safety as they do about luxury add-ons. Demand has spiked for safety equipment, such as side-curtain airbags, back-up cameras and electronic-stability control.

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BMW Attempts to Build the World’s Best Electric Car for Cities
Tuesday, November 19th, 2013

Green Car Reports-Oct 21 2013

As other car manufacturers raced to be the first to come out with a 100 percent electric car, one manufacturer, BMW, was notably absent from the fray. However, the automobile giant now has made it clear that it not only has been designing a car that will be fully electric but also will be the best electric city car on the market.

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Changing Affiliations‏
Friday, November 15th, 2013

The times they are a changin’….
The year end will be upon us soon and we are reviewing what vendors work for us to help bring you the best value possible. In looking at those expenses, we have made the decision to terminate our affiliation with AAA. We know that to many people the AAA sign is one that conveys trust. In being an “Approved Auto Repair” for AAA, they come in and inspect our licenses and be sure that we keep a minimum amount of insurance. We were hoping that by being part of their program (which was expensive to us) it would bring us more clients, but it did not.

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Two Classic German Cars and the American Who Made Them Happen
Friday, November 8th, 2013

Max Hoffman's influence on Mercedes and BMW of today.

Two Classic German Cars and the American Who Made Them Happen
German-made cars always have been some of the most durable and innovative in the international market. Manufacturers like BMW and Mercedes have become synonymous with speed, exceptional engineering and longevity.
When BMW and Mercedes engineers promote their newest creations, it seems as though they were born to eat, sleep and breathe car designing. Although Mercedes and BMW are thoroughly German, an American helped create two of their most iconic models.

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BMW Parts Ways with Traditional Design With New M4
Wednesday, October 23rd, 2013

From AutoBlog's RumorMill, M4

Luxury-car manufacturers will have a tough time competing with BMW in 2016. The German-car manufacturer is set to celebrate its 100th birthday, and according to Auto Blog, the planning has already begun.BMW has hinted that the pièce de résistance of the celebration will be the unveiling of a new version of the M4, reportedly called the M4 GTS.

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100 New Hydrogen Stations Coming to California
Monday, October 14th, 2013

Gov. Arnold Schwarzenegger fuels a hydrogen fuel cell vehicle before signing the California Hydrogen Highway Network initiative during a ceremony at a refueling station at UC Davis. (Steve Yeater/AP file (2004))

Several of the world’s top car manufacturers, including Toyota, BMW and Mercedes, have set their sights on the next big thing for the auto industry:  hydrogen. As it turns out, California is equally excited by the prospect of a new, cleaner way to power vehicles.Last week, Governor Jerry Brown signed into law Assembly Bill 8, the $2B “2013 Clean Fuels Reauthorization Act” authored by Assemblymember Henry T. Perea (D-Fresno) that would use existing fees on motor vehicles to fund the creation of 100 new, public hydrogen-fueling stations.

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Expensive vs. Inexpensive / Good Value vs. Cheap
Wednesday, July 17th, 2013

The economy is not helping car maintenance get any less expensive.

If this was the day that one of those famous newscasters stops in to ask us, “What are your clients telling you about the economy?”, we would have to lament.  The ONLY thing that most clients want now is “Cheap”.  That is right — the luxury car owners do not want to spend any money on their car.
Now, whether the maintenance is “cheap” enough for you, well, that is another matter.  It does seem to defy logic that in the land of Silicon Valley where the braniacs and multiple undergraduate degrees reign, people can be so shortsighted.  You have purchased an expensive luxury automobile, such as an Audi, BMW or Mercedes. It is comprised of expensive engineering, expensive parts, expensive …

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Memorial Service January 19th for Dear Friend and Teammate, Dave Farris
Thursday, January 17th, 2013

Dave Farris boating

Join us and Renee Farris in a celebration of Dave Farris’ life.
WHEN:
Saturday, January 19, 2013
1:00 – 3:00 p.m.
WHERE:
The Capital Club
50 W. San Fernando Street
17th Floor, Suite 1700
San Jose, CA 95113
Contact information for the Capital Club: 408-938-2364 – Jenna
We are all still mourning the passing of our Dave Farris on 12/11/2012. The wonderful cards and letters of condolences from our clients keep coming in, and we are so very grateful for your heartfelt words. Dave’s wife, Renee, thanks you also.
Dave’s education was in marine biology. He loved nothing more than being in the great outdoors. He enjoyed fishing, hunting, and running with his dogs, Tri-Tip, Chopper and Porter. He was a proud son, father, grandfather, and husband who was taken so …

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