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Excerpt: It is interesting that BMW is once again choosing films as a medium. It has been a while, hasn’t it? This time, there will be actual interaction with the consumer and perhaps future customer. Don’t want to comment too much yet, since the first film is not to be released until Feb. If I am not mistaken, the previous films, (although they attracted a huge audience), the demographic they attracted was quite different than the median BMW client. Perhaps that was the goal. Maybe BMW was actually prepping for the younger customer, knowing that one day,…

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Excerpt: Why “cheapest” repair or service is not the best for you and your BMW. Does the shop you are currently using have the proper insurance when fixing your BMW or MINI? Why is that important to you as a consumer? What happens if there is an accidental, but serious error at a shop that causes your engine to blow? Now what? Is the cheap place that you are currently going to have the means to reimburse you? Of course, people don’t always stop to consider that if a shop has a cheap price, they could be cutting corners…

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Excerpt: Important Info for you, if you own a car! The Federal Trade Commission (FTC) has released an FTC Consumer Alert entitled “Auto Warranties, Routine Maintenance and Repairs: Is Using the Dealer a Must?” in response to a complaint filed by the Automotive Aftermarket Industry Association (AAIA) and a few other groups. Honda issued a release back in August 2010, which appeared designed to give car owners the impression that their warranty right would be jeopardized if they used “aftermarket” parts. The Aug. 20, 2010 Honda release stated that “only by purchasing Honda Genuine parts through an authorized U.S. Honda dealer can…

Happy New Year! Thanks to our awesome employees, our great friends and customers, our trusted vendors, and other great partners who help us throughout the year. Special thanks goes out to Netsprinter and of course, all of our friends in the BMW and MINI world. May all of you be blessed with good health, happiness, peace and love, in 2011.

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Excerpt: Seriously, we wouldn’t believe it unless we actually experienced it! People are so very craaazy busy these days that they are running out of gas. OK. So what is the big deal? Well, they mistakenly think that something is really wrong with their car and it’s just plain ole “out of gas”. Whew! Saved some $$ there. We realize there are so many lights, indicators and digital readings on your modern BMW, that you might want to tune some of them out during this time of the year. But, we don’t have to…

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Excerpt: Many of our clients will be headed to Tahoe and the Sierra this Christmas weekend. Others are headed to Park City. Whatever your cold weather destination be sure to carry an emergency kit with you. That includes a blanket, flashlight, and some emergency food like nutrition bars and water. If you do become stranded or stuck in stand still traffic, you might want to use your heater for about 10 minutes each hour. You can usually find emergency kits at your local hardware store that are already equipped with the necessities if you prefer. Keep your BMW and MINI ready for…

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Excerpt: San Francisco leaders could have another reason to celebrate this New Years Eve as the BMW Oracle Americas Cup location will be announced that day. San Francisco has put its best offer on the table and now all we have to do is wait! The race has never been held in San Francisco, but was held in San Diego on 3 occasions. Reportedly, there are a few other locations that San Francisco is in competition with. The vision of the BMW/Oracle logoed sails under the Golden Gate Bridge vying with other world contenders for the Cup would be a beautiful…

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Excerpt: Wow. The hills are alive this morning with the sound of BMW and flash technology to literally burn the BMW image into viewer eyes/mind. Like was it a commercial? Or was it not? Or like some weird science project? Maybe both. BMW produced a short film featuring the motorcycle racer, Ruben Zaus, that did not show the BMW name or logo anywhere in the film. But, when the audience was asked to close their eyes at the end of the film, they “saw” BMW. But, don’t worry, you won’t be driven immediately or madlessly to buy…

For your convenience, we created a map of food donations drop-off locations in Cupertino, CA area. If you would like us to add additional Food drop-off locations, please email us at and we will happily add your location to our map.

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Excerpt: In the spirit of the holiday season, we partnered with Second Harvest Food Bank to help feed hungry families in Santa Clara and San Mateo Counties. We set a goal of raising $500 and 300 lbs. of food by December 30th, giving us 21 more days to reach out and ask for help from our community. Can you help? Here are 2 ways to help: Donate funds: Visit Second Harvest Food Bank to make a donation. Every $1 is turned into 2 nutritious meals. Donate food: Drop off food donations in barrels at our location: 10100 Bubb Road, Cupertino, CA…