The green giant winner

March 20th, 2008 | Written by: Mary Payne | Filed Under: Consumer -Environment -Industry -Trends

Today is an exciting day for BMW. At the New York International Auto Show, the BMW 118d (diesel) with Efficient Dynamics, was named the 2008 World Green Car!

There was specific criteria that played a part in this endeavor. One standard was the tail pipe emissions. Those had to be equal or better than the CA and EPA regulations. Reduced fuel consumption, (lower than 47.6 mpg. U.S.) was another. The use of another “power plant” technology, (in addition to engine components), was another criteria. The combination of the BMW technologies on this vehicle, such as the Brake Energy Regeneration, the Electric Steering, and an Auto Start Stop Function are said to cumulatively reduce the fuel consumption by 21%. This is pretty incredible.

We think this is a great honor and it was in the running with Mercedes Benz and Volkswagen’s diesel models, as part of the top 3 picks. Here in the U.S., we often think of diesel in terms of transportation vehicles. Let’s not forget, that diesels in other parts of the world and Europe have been the norm. Unfortunately, the price of diesel has steadily increased during the past few years. But, if we use less of it, that’s a winner!

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