BMW Group to Sponsor the US Olympics
Well the big news today is that BMW Group will sponsor the United States Olympics for the next 6 years. Of course this announcement comes will all of the joy and excitement that is always BMW. U.S. Olympiad, Apolo Anton Ohno, (also a BMW driver) was on hand for the festivities this morning.
This appears to be a natural marketing marriage that will reach millions in the U.S. and around the globe. BMWs, MINIs and BMW Motorrad vehicles will be the “official” transportation for the U.S. Olympics, but besides that, BMW is offering engineering expertise in some of the technical areas of the Olympics.
We do expect to be hearing more about this as the months unfold. We also expect the news to be about the joy of your BMW.