Mercedes-Benz S-Class Claims Car Awards Worldwide
Within weeks of its release, the new S-Class has been critically acclaimed around the globe. Along with topping a study on value retention, it was also chosen as the “Car of The Year” in China—Mercedes’ most important market.
Since October, the S-Class has been available in all core markets and is already leading the luxury segment in terms of the number of new vehicles registered worldwide.
Best Value Retention in the Luxury Class
Upon its release, a study concluded that the new S-Class is the luxury vehicle with the best value retention. The research was conducted by “Bähr & Fess Forecast” on behalf of “Focus Online.” Other Mercedes models acknowledged for their high value retention include the B-Class, M-Class, the CLs and the CLA.
“Car of the Year” in China
The most important market for the new S-Class is China, where it has been available since the end of September. A judgment panel of 10, comprising the editors-in-chief of the country’s leading automotive publications, made the choice for “The Car of the Year.”
According to Inquirer.net, special attention was paid to the interior of the car due to comfort being a top priority for Chinese customers.
Biggest-Selling Luxury Saloon Worldwide
In October, 5,240 saloons were delivered to customers, making the S-Class the highest ranking new car registered in its segment. Mercedes-Benz introduced its flagship model into the top three S-Class markets—Germany, the United States and China—in just twelve weeks. This made the unveiling of the S-Class the fastest launch ever in the company’s history.
Mercedes-Benz’s main plant in Sindelfingen made this simultaneous launch possible with its timely production. S-Class vehicles are rolling off the production line in Sindelfingen for global distribution in a two-shift operation. S-Class production is currently running at an output of 460 vehicles per day—the highest daily output ever for the S-Class.
In 2012, Mercedes delivered more than 65,000 S-Class cars. The United States, after China, is its second-largest market. Just last year, more than two thirds of all luxury saloons sold worldwide went to customers in these two countries.
In the United States, there is a special edition vehicle equipped with an extended wheelbase. In China and the United States, S-Class cars are 12 centimeters longer than the original design.
More than 3.5 million S-Class vehicles have been delivered worldwide. The preceding generation alone sold more than half a million units.
The launch of the new S-Class extends the Mercedes-Benz model range in the luxury division to a total of six options.