Tag: "Mercedes-Benz customer"
The “Gateway Benz” Targets a New Type of Mercedes Customer
Monday, December 23rd, 2013
For some, the $30,000 Mercedes-Benz CLA250 may be a car that has cheapened the luxury brand, but Mercedes sees it differently. This fuel-efficient car was designed for a younger crowd, who will, hopefully, grow into diehard Mercedes fans.
Younger purchasers aren’t just attracted to the relatively low price tag; the sleek, coupe-like car is equipped with a powerful, turbocharged four-cylinder engine. Autoweek reports that Mercedes sees the CLA becoming its number one conquest vehicle. Not only could its marketable design help compete with other luxury brands, like BMW and Audi, but the reduced price could attract consumers of traditional, midsize sedans, like Ford and Nissan.