Dreaming of free lunches
While the media reports that American consumers are willing to “bite the bullet”, and do just about anything to reduce their dependence on foreign oil, research by the automotive marketing research company, Synovate, shows otherwise.
The federal mandate to increase fuel economy, (35 mpg by 2020), may not bode well for the automakers. Synovate’s research showed that more than 1/3 of American consumers are not willing to pay “anything” and another 17% had a price tag of under $1000.00, for these new standards.
To say that this is unrealistic by the American public, is an understatement. How are we going to get things turned around with this kind of attitude? That’s a 40% increase in mpg.. How can this take place without the associated costs being passed on to the consumer?
But, even more astounding. Less than 50% percent even realized that their car was powered by an “internal combustion engine”. We’re doomed…..