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Sounds like a Ferrari – could be a BMW

Written by maryp posted on Saturday, August 23rd, 2008

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Think cell phone ringtones can be fun, or annoying, or clever? Just wait till that electric car zipping by you sounds like a ….BMW or a Ferrari? A former top executive of SAP, Shai Agassi, is betting that devotees of electric cars will be willing to customize the sounds of electric vehicles. The Drivetones brand is his new baby and it may prove to be the answer to those too quiet, electric vehicles. Mr. Agassi was featured months ago in Business Week, as the founder of an electric vehicle start-up, based in Palo Alto. It’s our understanding that “Drivetones” will be downloaded into the car and controlled at the dash. Very cool.

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