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The art of BMW

Written by maryp posted on Thursday, September 13th, 2007

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The San Francisco museum of Modern Art aka SFMOMA is currently running an exhibit through January 13, 2008, that includes the first public presentation and only U.S. exhibition of ,”Your Mobile Expectations, BMW H2R Project 2007″. This is part of the BMW Art Car Program.

Featuring such artists as Warhol, Lichtenstein, Stella, Hockney, and others, the BMW Art Car Program was established in 1975. In the early 1970’s a French racing driver, Herve Poulain, had commissioned his friend, Alexander Calder, to paint his BMW race car. It is my understanding that Calder’s transformation of the BMW was the inspiration for the subsequent development of the BMW Art Car Program.

The BMW H2R is a hydrogen powered racing vehicle. In my opinion, the extreme body design is absolutely breathtaking. It has established at least 9 racing records for hydrogen powered vehicles featuring the combustion engine.
Having seen the various BMW Art Cars displayed in years past, my expectations for this exhibit are high. It will be like no other Art Car display that I am aware of. The contemporary artist, Olafur Eliasson is the creator of this “experience” and transformation. We cannot wait to check it out!

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