Create your own car utopia with the Audi City
Tuesday, June 10th, 2014
Technology is moving into the space that was usually taken up by a hard-sell salesperson. Customize your very own Audi and experience your perfect auto in a virtual space. The Audi City, as it has been named, features massive LED Screens, floor to ceiling screens referred to as power walls. Using a multi-touch table you configure your perfect car (currently 49 models) and then experience every aspect of an Audi in 1:1 scale via the power wall. Configure your perfect Audi then actually “open the doors and sit inside”, as you would at your local dealership.
Is Mercedes Taking Over? New Sales Trends Look Promising
Friday, February 14th, 2014
Auto manufacturing is one of the most competitive industries worldwide, with a market comprising billions of dollars. As buying trends come and go, automotive companies are trying to stay ahead of the competition with innovative ideas and new technology.