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BMW Logo – burnt in your brain

Written by maryp posted on Friday, December 17th, 2010

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Wow. The hills are alive this morning with the sound of BMW and flash technology to literally burn the BMW image into viewer eyes/mind. Like was it a commercial? Or was it not? Or like some weird science project? Maybe both.

BMW produced a short film featuring the motorcycle racer, Ruben Zaus, that did not show the BMW name or logo anywhere in the film. But, when the audience was asked to close their eyes at the end of the film, they “saw” BMW.

But, don’t worry, you won’t be driven immediately or madlessly to buy a new BMW if you watch the YouTube posting. The flash technology won’t work on a TV, your computer or your iphone. (Not yet anyway)

We love anything that promotes the brand that we care about the most, which of course, is BMW. But, is it just me, or does this weird you out (even a little bit)?

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